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Sunday, July 12, 2015

Authenticate Drug / Medicine by Sending SMS to +91 9901099010

Verdict :

Possible time of origin : August, 2010

Circulation platforms : Web, Social Media

Circulation geography : India

Original Message Version Under Analysis:
This is very useful to everyone.....In India if at anytime you are worried that medicine is fake or counterfeit, you can test it by sending a 10 digit code as an SMS to 9901099010 and receive a reply back as to whether the drug is authentic.
 Whenever a unit of medicine is produced at the factory, it is labeled with a unique code provided by PharmaSecure. When you purchase a medicine you can send this code, which is printed on the package, to 9901099010 and receive an SMS, which tells you if the medicine is genuine and provides you with a batch number, expiration, and other drug information.

Analysis by Merofact Awareness Team:

The message above is mostly true in Indian context. US based initiative PharmaSecure brought this unique and very helpful service for the people. Though not all medicines yet have this authentication code. Few pharmaceutical companies already tied up with PharmaSecure to print the alphanumeric "authentication code" along with Expiry date and MRP on the pills packaging. One can send the code via SMS to +91 9901099010, within minutes they'll receive a SMS mentioning the authenticity of the medicine. This service is still functional. Though calling the numbers don't work anymore, neither visiting the website This website is also mentioned in some news / blog portal but we found that to be parked webpage. 
We truly appreciate the effort by PharmaSecure, like many other including Interpol.

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