"Modi's New project: Blood on call 104 ..."

Verdict : 

Possible time of origin : July 2014
Circulation platforms : Facebook, Whatsapp and even Blogspot

Circulation geography : India

Original Message Version Under Analysis: 

Modi's new project : "104 - Blood on Call" is the name of the new initiative which comes into being from this day onward and all one has to do in order to avail of this service is to call the aforementioned number 104 following which the much needed quantities of blood would be made available to you at your doorstep within four hours of receiving your call........

Bottles of certified and HIV free blood will initially be made available within a forty kilometer radius from the call centers set up at various locations throughout the length and breadth of the country and one would have to tender an amount of Rs. 450/- plus 100 Rs. as transportation costs (i.e Rs. 550/-) per bottle of blood ordered or received at your doorstep.......

According to PMO sources, this project will only be launched in select areas to begin with in the nature of a "pilot project" and it's footprint will gradually be increased to include every nook and cranny of our glorious motherland depending on the success of the pilot project.........

Further information about the same is awaited and shall be shared as soon as any such information is forthcoming but one should certainly doff one's hat to the Modi government in this case and hope and pray that this welcome initiative also does not go the way of similar initiatives that bit the dust for a multitude of reasons over varying periods of time........ 

Plz forward this message for people who don't read newspaper.. Many lives can be saved by this facility ........ plz circulate in ur groups. 

Analysis by Merofact Awareness Team: 

Even if some concepts are wrong and imaginary usually they do not originate completely de novo, rather they build upon some existing fact or idea. This message is one such example, where the truths got distorted. The message reports about a pan India "blood on call service" project initiated by present Indian prime minister Mr. Narendra Modi. If you notice the message claims the project "comes into being from this day onward". Though you may receive the message today or have already received anytime after the message started spreading around the end of July 2014. This (missing a date stamp) is a fatal mistake for a news, and a common signature for many of the socially engineered merofacts.

There indeed is a "blood on call 104" service also known as "Jeevan Amrut Seva" scheme that have been started in the state of Maharashtra, but not pan India. See the following Youtube video clip reporting initiation of Jeevan Amrut Seva scheme (audio language marathi). 

Jeevan Amrut Seva scheme shares similar features as said in the message but only available in the state of Maharashtra from January 7, 2014 as launched by public health department of Maharashtra government. Click here to see the reporting of Daily News and Analysis on the inauguration of Jeevan Amrut Seva scheme. 

On the eve of World blood donor day (a WHO campaign) on June 14, 2014 honorable PM Mr. Narendra Modi raised awareness about the importance of blood donation and encouraged young to take a lead in that via Twitter posts. 

Take a note of the time line here; January 7, 2014 Jeevan Amrut Seva scheme inaugurated in Maharashtra, May 26, 2014 Mr. Narendra Modi assumed PM office in Delhi, June 14, 2014 PM Mr. Narendra Modi tweeted to encourage blood donation. In our opinion, some tricky mind must have taken the three above mentioned facts as seed and crafted a socially engineered message with little if any intention to cause harm. 
Till now there is no official news about pan India "blood on call service" scheme. Such a service would be really nice to avail, but till we get there we have to depend on classical approach. So if you are not in Maharashtra don't sit relaxed with the thought that you can get perfectly good packet of blood at your doorstep when you need. Rather it is always good to stock few telephone numbers and addresses of local blood banks in your area. We would suggest you to try calling 104 and share your experience with all of us in the comments section.